🚀 10x Is Easier Than 2x

Kill what is old to make room for what is now

We recently interviewed this author, Dr. Benjamin Hardy - you can download that episode and listen here.

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1.. In psychology, there’s an increasingly crucial concept called psychological flexibility, which is defined as the ability to respond to obstacles successfully and in a way that is congruent with personal standards. Essentially, psychological flexibility is moving towards chosen goals even when it’s emotionally difficult. 

2.. 10x isn’t about more but less, 10x is also not about quantity, it’s about quality. 10x is a qualitative difference from before and after, a wholesale innovation and upgrade. 10x is the equivalent of going from crawling to walking; from not knowing the alphabet to reading; from living in your parent’s basement to living on your own; from being awkward and shy to a bold and emotionally-intelligent leader. 10x is tantamount to going from horse and buggy to a car. You may be in the same genre — such as transportation — but you’re not comparing apples to apples.

The road to hell is paved with pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity. Insight and doing what we want leads to higher returns. Strive for excellence in a few things, rather than good performance in many. It’s not the shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.

Richard Koch

3.. When an objective has a large spectrum of possible pathways or solutions, then it’s not a useful tool. Goals are a filtration tool, filtering the signal from the noise, clarifying where to focus for the highest impact.

4.. Small goals don’t require 80/20 thinking, because small goals don’t require much adjustment from your current approach.

5.. 10x simplifies. 2x keeps things complex and muddled. When you make 10 your target, 80 percent of your current clients and relationships become impediments. Also, 80 percent of your current activities, habits, and mindsets become impediments. Letting go of the 80 percent isn’t easy, because the 80 percent is your comfort zone.

There are literally infinite things I could do to grow my profits by 10 percent. The goal isn’t big enough to create focus and specificity. If, however, you asked, ‘I want to grow your profit by ten times,’ that would be a much better question because almost nothing would work to create 10x growth. Indeed, almost nothing you’re currently doing would get you there.

Dr. Alan Barnard (leading expert on constraint theory)

6.. To go 10x you simplify your focus by continually letting go of everything that doesn’t meet your 10x filter. Each time you go 10x, the filter gets finer and finer, letting less pass through.

7..Through courageously adapting toward your commitments, you experience many “losses” and failures along the way, which you can utilize as feedback and learnings.

8.. In order to become the best, you must embrace the art of quitting. Those who become the best don’t hold onto any 80 percent activity or identity for too long.

The unconscious will allow us to have only what we believe we deserve. If we have a small view of ourselves, then what we deserve is poverty. And our unconscious will see to it that we have that actuality.

Dr. David Hawkins

9.. Money is an abstraction, it’s a finite game. Wealth is reality, it’s an infinite game. There’s no scarcity of wealth. Wealth is the byproduct of choosing freedom, and you can create as much wealth as you want.

10.. The ancient Greeks had two words for time: kairos and chronos. While chronos refers to to chronological or sequential time, kairos signifies a period or a season, a moment of indeterminate time in which an event of significance happens. Chronos is quantitative. Kairos has a qualitative, permanent nature. If you’re in kairos, you can tap into higher levels of being, connection, and inspiration. If you’re in chronos, time will pass you by. You’ll be caught in paralysis-by-analysis or busy-ness but not real movement.

Advancement is kairos. Busy is chronos.

And don’t forget the interview with the author, found here.

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